etto: Shopping & Dining at Miyajima Ferry Terminal | 16 Shops

etto: Your One-Stop Shopping and Dining Hub Near the Miyajima Ferry Terminal

Just a 1-minute walk from Hiroshima Electric Railway Miyajima-guchi Station, “etto” has quickly become the go-to stop for travelers heading to or from Miyajima Island. This modern shopping and dining facility brings together 16 specialty shops and restaurants under one roof, making it incredibly convenient whether you’re grabbing breakfast before catching the ferry or picking up last-minute souvenirs on your way back to Hiroshima.

If you’re wondering where to eat near the Miyajima ferry terminal or what local specialties to try, etto is your answer. Inside, you’ll find everything from Hiroshima-style okonomiyaki and fresh oysters to grilled anago rice (conger eel), artisanal lemon sweets, and the beloved local furikake rice seasonings that make perfect travel-friendly gifts.

When my family first visited last summer, my younger daughter’s face lit up as she exclaimed, “What a beautiful store!” She was absolutely right. A local friend had told us that while the Seven-Eleven at Miyajima Ferry Terminal is famous as “Japan’s most scenic convenience store,” etto is something entirely different—a full-scale tourist facility designed specifically for travelers. Now, we always make it a point to stop here on the way back from Miyajima for souvenir shopping and a relaxed café break with the kids.

Since opening its doors on April 2, 2020, etto has welcomed over 2 million visitors annually. The name comes from the Hiroshima dialect word meaning “a lot” or “plenty,” and it perfectly captures the facility’s mission: “to color both the prologue and epilogue of your Miyajima sightseeing experience.” Its prime location directly connected to the ferry terminal, combined with warm wooden interiors that evoke the Seto Inland Sea, creates an atmosphere that genuinely enhances your trip. It’s the ideal place to shop, eat, and recharge both before you head to the island and after you return.

Before heading to Miyajima, it’s always smart to check the ferry schedule and crowd conditions. Here’s a local tip: the JR Ferry takes a scenic route that passes closer to the iconic floating torii gate, giving you better photo opportunities during the crossing.

Getting to Know etto: Facility Overview

Location couldn’t be better—etto is just a 1-minute walk from Hiroshima Electric Railway Miyajima-guchi Station and a 3-minute walk from JR Miyajima-guchi Station. Even better, a covered walkway connects the building directly to the ferry terminal, so you’ll stay completely dry even during Hiroshima’s rainy season. The first floor, called “Itsukushi Marche,” houses local specialty shops and cafes perfect for quick stops. The second floor, “Oogottsu Dining,” features sit-down restaurants like the popular Hiroshima okonomiyaki chain “Chinchikurin,” and many seats offer sweeping views of the Seto Inland Sea. The glass-walled, open-plan design harmonizes beautifully with the wooden interior details, making it a favorite spot for photos. Practical amenities include free Wi-Fi throughout, USB charging stations in rest areas, digital information displays, and multilingual signage. In 2024, a major Japanese travel magazine recognized etto with the “Hiroshima Prefecture Best Tourist Facility Award.”

The first floor is designed for quick browsing and takeout—you’ll find shops like “Travel Friend Honpo” (specializing in furikake rice seasonings), “Shimagokoro SETODA” (famous for lemon sweets), and long-established favorites “Yamada-ya” and “Kaede no Ki” (both known for momiji manju and other traditional confections). It’s perfectly laid out for travelers who need to grab items quickly between ferry departures. The second floor shifts to a more leisurely dining experience, with “Chinchikurin Miyajima-guchi” for okonomiyaki, “Hiroshima Ramen Kaba” for noodles, and “Itoji Coffee THE TERRACE” for coffee and desserts. The terrace seating overlooks the ferry docks and the calm waters of the Seto Inland Sea—absolutely perfect for unwinding after a full day of exploring Miyajima. When I visited with my children, I really appreciated the wide aisles and clear signage, which made navigating with a stroller much easier (though during peak times, a little extra courtesy from everyone makes things even smoother).

If you’re driving to the Miyajima ferry terminal, I strongly recommend checking parking information ahead of time. Here’s an insider tip from locals: if you can arrive before 8:00 a.m., the parking lot behind “Momiji Honpo” is usually available and fills up quickly as the morning progresses.

Floor Guide and Traveler-Friendly Services

The building is fully equipped with both elevators and escalators, making it easy to navigate with strollers, wheelchairs, or heavy luggage. Right in the center of the first floor, you’ll find a dedicated diaper-changing area and nursing room (complete with a hot water dispenser and diaper disposal bin), along with a multipurpose accessible restroom. The ATM inside the Seven-Eleven even offers currency exchange services for US dollars and euros—incredibly handy if you’re running low on yen. If you lose something, the Information Counter on the first floor (TEL: 0829-30-6930) handles lost and found until 7:00 p.m. on the same day. One important note: pets are not permitted inside except for certified guide dogs and service dogs.

For travelers who need to stay connected, the facility offers free Wi-Fi, USB charging ports at designated rest areas, and informational signage in four languages (Japanese, English, Traditional Chinese, and Korean)—perfect for handling sudden work emails or researching your next destination. The second-floor terrace seats provide stunning views of the Seto Inland Sea through floor-to-ceiling glass windows and have become particularly popular for Instagram-worthy photos.

Think of the first floor as your “grab and go” zone—perfect for picking up furikake rice seasonings at “Travel Friend Honpo,” lemon cake at “Shimagokoro SETODA,” or the classic momiji manju at the venerable “Yamada-ya.” The second floor, on the other hand, is all about “sit down and savor”—whether that’s Hiroshima-style okonomiyaki at “Chinchikurin Miyajima-guchi,” a steaming bowl of ramen at “Hiroshima Ramen Kaba,” or specialty coffee at “Itoji Coffee THE TERRACE.” You can handle all your shopping and dining needs without stepping outside, which is especially convenient when you’re trying to time everything around ferry departures. Personally, I like to mix it up—grabbing a morning coffee on the first floor before the ferry, then settling in by the window on the second floor for a relaxed meal when we return from the island. My eldest daughter became obsessed with the views and ended up taking over 100 photos from the terrace seats!

“Travel Friend Honpo” – The Ultimate Furikake Rice Seasoning Shop

“Travel Friend” (Ryoko no Tomo) is one of Hiroshima’s most beloved furikake brands—those delicious rice seasonings that Japanese families sprinkle on white rice—and it earned official Hiroshima Brand certification back in March 2010. This shop carries an extensive selection from Tanaka Foods, the pioneering furikake manufacturer founded way back in 1901. It’s absolutely perfect for stocking up on lightweight, tasty souvenirs that won’t break in your luggage.

The variety of furikake flavors is genuinely impressive. Prices are very reasonable, so it’s fun to mix and match several different varieties as gifts for friends and family back home.

I’ve personally tried Tanaka Foods’ furikake, and the range of flavors is remarkable—it’s such an effortless way to add variety to lunch boxes without any cooking effort whatsoever. My family has become regular users of Tanaka Foods furikake at home. With so many different varieties available, it became an absolute lifesaver for my otherwise monotonous lunch-making routine. Just switching up the furikake flavor made me feel like I had somehow expanded my entire lunch repertoire.

From tried-and-true classics to absolutely quirky flavors, just browsing the selection is entertaining in itself! It’s genuinely rare to find this extensive a furikake collection in one place, which makes “Travel Friend Honpo” one of etto’s must-visit souvenir shops.

Keep an eye out for limited editions, including the world’s first “Maku Furikake” (seaweed rice seasoning) and special collaboration packages with the Hiroshima Toyo Carp baseball team. Individual bags typically range from 140 to 400 yen—absolutely ideal for souvenirs and for adding excitement to bento lunches. If you’re looking for authentic local food in Japan to bring home, furikake checks all the boxes: it’s lightweight, delicious, and extremely travel-friendly.

• Representative products and pricing: Travel Friend / Nori Tamago / Hiroshima Vegetable varieties. Small individual bags generally run around 100 yen, while assortment boxes are approximately 1,000 yen.
• Hours and takeout: Takeout only, available all day. The small bags are wonderfully easy to pack and share, even late in your trip.
• Crowd patterns: Relatively quiet in the morning hours; busier in the afternoon and evening as travelers shop for souvenirs before heading home.
• Payment options: Major cashless payment methods accepted. Some packages include English ingredient labels.
• Family-friendly notes: These lightweight, non-breakable souvenirs are great for letting kids help choose gifts. Please check allergy information at the shop.

“Chinchikurin Miyajima-guchi” – Hiroshima-Style Okonomiyaki with Ocean Views

Chinchikurin is a Hiroshima-born okonomiyaki restaurant that’s celebrating its 20th anniversary. The signature Hiroshima-style okonomiyaki is prepared right before your eyes on an impressive 13-meter-long teppan (iron griddle), and both locals and visitors love enjoying their meal while gazing out at the Seto Inland Sea.

My husband absolutely loves the okonomiyaki here and always says, “There’s something really special about eating at the teppan counter.” My younger daughter gets so excited every time, shouting, “Listen to it sizzle!”

Their signature dish, “Chinchikurin-yaki” (featuring squid tempura, shiso leaves, green onions, and a fried egg on top; 1,430 yen), lets you choose between fresh noodles, steamed noodles, or udon as your base. During winter months, don’t miss the limited-time “Oyster Festival Okonomiyaki,” which comes piled high with plump Hiroshima oysters—absolutely best enjoyed piping hot right at the counter.

• Seating options: Counter seating, tables, and outdoor terrace. The ocean-side seats are especially popular.
• Operating hours: Lunch through dinner service. Expect peak crowds around noon and after 5:30 p.m.
• Takeout availability: Okonomiyaki is available for takeout during certain hours (expect longer preparation times during busy periods).
• Reservations: Possible depending on time and party size. During particularly busy periods, arriving early is recommended, and be prepared for a potential wait.
• Payment and languages: Cashless payments accepted. English menus available upon request.
• Traveling with children: Some children’s chairs available. Strollers can be folded and left near the entrance.

When it comes to Miyajima specialties, anago rice (conger eel served over rice) is an absolute must-try! After enjoying okonomiyaki at etto, make sure to experience authentic anago-meshi at one of the traditional restaurants on the island itself.

“Shimagokoro SETODA” – Famous Lemon Sweets

The Setoda Lemon Cake is made with fragrant juice and peel from Setoda lemons, grown on the islands of the Seto Inland Sea. It’s fascinating how the aroma and texture evolve from the day it’s baked to the next day—each stage offers a slightly different experience. Freshly baked cakes are 280 yen each, while a beautiful gift box of five runs 1,500 yen. In summer, don’t miss the limited-edition “Marugoto Lemon Squash” (whole lemon squash), which delivers bright, refreshing tartness—absolutely perfect for hot weather.

The lemon squash I had last August was absolutely delicious! My eldest daughter was thrilled, exclaiming, “There are so many lemon pieces floating in it!”

• Representative menu items: Lemon Cake / Lemon Rusk / Beverages (Lemonade, Lemon Squash)
• Price range: Individual items start around 200 yen; gift sets begin at 1,000 yen
• Takeout options: All items available to go. For chilled items, consider bringing a small cooler bag.
• Crowd patterns: Lines tend to form during afternoon snack time; some popular items sell out by evening.
• Gift considerations: Items are individually wrapped with clearly marked expiration dates. Ask staff about gift wrapping services.

“Hiroshima Ramen Kaba” – Rich, Satisfying Ramen

The soup here masterfully blends rich pork bone broth with chicken and vegetables for remarkable depth of flavor. The classic “Hiroshima Ramen” is 850 yen, and the house char siu (roasted pork) is cooked low and slow until it’s melt-in-your-mouth tender and juicy. An extra serving of noodles (kaedama; 120 yen) is available—it makes a great “finale” after you’ve already enjoyed okonomiyaki.

I usually order the extra noodles and share them with the kids. My husband always protests, “Ramen after okonomiyaki is way too much food…” but he inevitably ends up eating it with us anyway.

• Noodle specialties offered: Hiroshima ramen / Hiroshima tsukemen (dipping noodles) / Ju-nai tantanmen (spicy sesame noodles)—often called “the three great noodles of Hiroshima”
• Operating hours: Primarily lunch through dinner; may close early if the soup runs out.
• Extra noodles: Available during certain hours; order via ticket machine or ask staff verbally.
• Seating: Mostly counter seating plus some tables. Children’s tableware may be available.
• Takeout: Some items available for takeout—please ask staff for current options.

“Ganso Age Momiji – Koyo-do” – Freshly Fried Maple Leaf Sweets

This long-established confectionery, founded during the Meiji era, specializes in freshly fried sweets. Their “Age Momiji” (fried maple leaf cakes) take soft momiji manju, coat them in batter, and fry them to order—resulting in a crispy exterior with a wonderfully chewy interior. Fillings include traditional red bean paste, custard cream, and cheese, plus rotating seasonal flavors.

Here’s a local insider tip: age momiji is actually at its crispiest first thing in the morning. At etto, you can buy them with almost no wait time, unlike the long lines you’ll find on Miyajima island itself—which is a really nice bonus!

• Flavor varieties: Three standard flavors plus seasonal specials (such as Setouchi lemon and rare cheese)
• Price range: Approximately 200–300 yen per piece—ideal for snacking on the go.
• Takeout notes: Absolutely best eaten hot right after purchase. A separate souvenir product line is also available.
• Avoiding crowds: Much easier to buy on the mainland at etto; aim for morning hours or times between ferry departures.
• Traveling with children: Items come on skewers—please supervise small children carefully.

“Itoji Coffee THE TERRACE” – Specialty Coffee with Island Views

This lounge café roasts their coffee beans in-house on Miyajima Island. Their hand-drip coffee, café lattes, baked goods, and cake sets are all popular choices. The terrace seating offers lovely views of Miyajima and the ferry boats coming and going—it’s an incredibly calm spot to cool down between sightseeing activities.

My personal favorite is the summer-limited matcha shaved ice! A local friend recommended it to me, and the quality of the matcha here is absolutely exceptional.

• Seating and facilities: Tables, counter seating, and outdoor terrace. Some seats are equipped with electrical outlets for quick work sessions.
• Cake set options: Seasonal pairings like lemon cake with hand-drip coffee.
• Operating hours: Opens early in the morning—perfect for grabbing a drink before catching the ferry.
• Payment and languages: Cashless payments available. English menus provided upon request.
• Traveling with children: Strollers permitted; staff will guide you to appropriate seating depending on aisle congestion. Note that the terrace may close on particularly windy days.

“Yamada-ya” – Traditional Confectionery Since 1932

A long-established confectionery founded in 1932. Beyond their classic momiji manju, you’ll discover beloved sweets that appeal to all ages, such as the moist “Kiri-ha-ka” (maple leaf cakes). It’s an ideal stop for end-of-trip souvenirs.

Among locals, it’s well-known that the factory tour at Yamada-ya’s main shop doesn’t require advance reservations. The kids were absolutely delighted to watch the momiji manju production process up close!

• Price range: Individually wrapped items start around 100 yen; assortment boxes begin at approximately 1,000 yen.
• Allergy information: Clearly labeled on packaging. Ask staff in-store if you have specific ingredient concerns.
• Storage guidelines: Recommended room-temperature storage periods are clearly indicated on packages—very handy for long-distance travel planning.

“Kaede no Ki” – Western-Style Maple Confections

A Western-style confectionery specializing in maple-themed sweets. Their signature “Maple Momiji Financier” beautifully blends rich butter with aromatic maple—absolutely wonderful paired with coffee. Light cookie sandwiches and limited-edition seasonal packages are also popular choices.

• Price range: Individually wrapped items around 200 yen; gift sets approximately 1,000 yen
• Takeout considerations: All items are takeout-friendly. Be mindful of items that may melt in hot weather.
• Special services: Occasional bulk-purchase discounts and promotional campaigns.

“Aki Moeji” – Curated Japanese Crafts and Goods

A general store carefully curating fine items from Hiroshima and throughout Japan—these are practical souvenirs you’ll actually use daily, such as quality kitchen knives, Tsubame-made stainless steel tumblers, and small wooden crafts from Hatsukaichi. It’s genuinely enjoyable to select one item as a gift and another for yourself.

• Product characteristics: Durable, practical items designed for long-term everyday use. Gift boxes available for purchase.
• Price range: Small items around 1,000 yen; specialized tools run several thousand yen.
• Packaging services: Gift wrapping available upon request. Many items come in easy-to-carry packaging.

“Aki no Sachi Takaki” – Hiroshima Specialty Foods

An extensive selection of Hiroshima-centric foods featuring oysters, Hiroshima greens, and anago (conger eel). Both refrigerated and room-temperature options are available, so you can select products based on your specific travel plans. If you’re curious about conger eel specialties from Hiroshima, try the anago rice mix—grilled anago over rice, known as anago-meshi, is an absolutely beloved local specialty.

• Representative products: Oysters marinated in oil, anago rice mix, pickled Hiroshima greens, and more.
• Takeout support: Ice packs and simple cooler bags available on certain days.
• Crowd patterns: Popular items frequently sell out by evening—purchase earlier in the day if possible.

“Organic Matcha Miyajima” – Modern Matcha Café

This café and takeout shop offers a contemporary approach to enjoying matcha: matcha lattes, kudzu-based “sharimochi” sweets, and Japanese-style shaved ice. It’s an incredibly refreshing break during sightseeing.

• Representative menu: Matcha latte (available in light/normal/rich concentrations), matcha soft-serve ice cream, warabimochi drink
• Price range: Beverages approximately 400–700 yen
• Takeout availability: Most items available to go. Expect a short wait during peak times.
• Allergy information: Milk, soy, and other ingredient information listed on cups and point-of-purchase displays.

Before heading to Miyajima island, I also highly recommend picking up freshly baked bread for breakfast. Shima-uma Pan from Miyajima Bessou is baked fresh daily and tastes absolutely exceptional when enjoyed at your hotel or guesthouse.

Access, Parking, and Operating Hours

• By train: 3-minute walk from Miyajima-guchi Station on the JR Sanyo Main Line / 1-minute walk from Miyajima-guchi Station on the Hiroshima Electric Railway
• By car: Use the affiliated parking lots “Miyajima-guchi Passenger Terminal Parking Lot” or “Repark Hiroden Miyajima-guchi Station.” Present your parking receipt at participating stores inside etto to receive up to 2 hours of parking validation (specific requirements vary by store and purchase amount).
• Managing crowds: During major Japanese holidays and long weekends, surrounding roads can experience significant congestion. Arrive before 9:00 a.m. if possible, or consider using JR/Hiroden trains along with park-and-ride facilities.
• Operating hours: 1st floor 10:00 a.m.–6:00 p.m. / 2nd floor 11:00 a.m.–7:00 p.m. (hours subject to seasonal adjustments). “Itoji Coffee THE TERRACE” typically 10:00 a.m.–6:00 p.m. The facility is open year-round.

Ferry boats depart frequently throughout the day, and one of etto’s biggest advantages is how effortlessly you can fill the time between sailings—pick up souvenirs and drinks on the first floor when you first arrive, then enjoy warm noodles or okonomiyaki on the second floor before heading back to Hiroshima. When it’s raining, the covered walkway keeps you completely dry; in summer heat, you can cool off inside while you wait for your ferry. If you’re traveling with children, I recommend checking the locations of restrooms and the nursing room in advance. I personally found it very reassuring to know exactly where these facilities were located before we needed them.

Tips for Making the Most of Your Visit

• You can purchase freshly fried age momiji—which typically has long waiting lines on Miyajima island—right here at Koyo-do inside etto, usually with minimal or no wait time.
• During peak tourist season, strategically plan your shopping and meals at etto while waiting for ferry departures to maximize your time efficiency.
• The second-floor terrace may close on rainy or particularly windy days. On sunny days, take full advantage of the sweeping views of the Seto Inland Sea.
• The first-floor rest area offers free Wi-Fi and USB charging outlets—incredibly handy for organizing photos, checking email, or doing quick remote work before heading home.

After thoroughly enjoying etto, make sure to experience authentic Miyajima sightseeing on the island itself. The scenery at Itsukushima Shrine, which transforms dramatically with the changing tides, remains moving no matter how many times you witness it.

Frequently Asked Questions About etto

Q. What are etto’s operating hours?

The first floor is open from 10:00 a.m. to 6:00 p.m., and the second floor operates from 11:00 a.m. to 7:00 p.m. Hours may vary seasonally, but the facility remains open year-round.

Q. Is there a parking validation service?

Yes. Present your parking receipt from a participating affiliated parking lot at any store inside the building to receive a voucher for up to 2 hours of parking validation (specific details and purchase requirements vary by individual store).

Q. What payment methods are accepted besides cash?

Most stores accept major cashless payment methods including credit cards, transportation IC cards (like Suica and Pasmo), PayPay, and Alipay.

Q. Can I navigate the facility with a stroller or wheelchair?

Absolutely. The building features elevators, wide aisles, and multipurpose accessible restrooms, making it very easy to move around with strollers, wheelchairs, or wheeled luggage.

Q. Are pets allowed inside etto?

Pets are not permitted inside the facility, with the exception of certified guide dogs and service dogs. If needed, please use a nearby pet hotel or pet-sitting service.

Q. How far is etto from the ferry terminal?

Approximately a 2-minute walk to the JR West Miyajima Ferry Terminal and about a 3-minute walk to the Hiroshima Electric Railway Matsuda Ferry Terminal. The covered walkway keeps you dry even in rain.

Q. Is takeout available at the restaurants?

Takeout is available at most sweets shops and souvenir stores. For restaurant takeout, availability depends on the specific item and time of day—please check directly with staff at each establishment.

Q. Are children’s chairs and English menus available?

Some stores and restaurants offer children’s chairs. English menus may be provided upon request at cafés and restaurants—don’t hesitate to ask.

Q. When do popular items typically sell out? What’s the best approach on rainy days?

This varies by day and season, but some sweets and gift items tend to sell out during late afternoon hours. On rainy days, take full advantage of the covered walkways to move easily between the ferry terminal and etto, and adjust your schedule to spend more time browsing inside the climate-controlled building.

Summary: Your Perfect Gateway to Miyajima

“etto” opened in April 2020 alongside the major renovation of the Miyajima-guchi Passenger Terminal. The bright, airy interior immediately puts you in a cheerful travel mood—and it’s an absolute lifesaver if you forgot to purchase souvenirs during your time on Miyajima.

The first floor features the “Itsukushi Marche” zone with specialty souvenir shops and cafés. The second floor houses the “Oogottsu Dining” zone with sit-down restaurants and sweeping ocean views.

Designed specifically as a welcoming stop both before and after exploring Miyajima, etto is genuinely worth visiting even if you have extra time to spare.

Once you reach Miyajima island itself, don’t miss the delightful food-stroll experience along Omotesando Shopping Street! My younger daughter’s eyes absolutely lit up as she exclaimed, “There are so many interesting shops!”

I also really want you and your family to experience the absolutely spectacular views from the summit of Mount Misen. Thanks to the ropeway, even families traveling with children can access the mountaintop relatively easily.

Information is subject to change. Please check the official etto website for the most current details before your visit.

Visiting with my family, the convenience of being able to shop, eat, and rest all in one comfortable location is an enormous plus. As we sat on the terrace in the gentle sea breeze at the end of our day, we found ourselves naturally saying, “We definitely need to come back here again.”

Oh, by the way! Very close to etto stands the historic Senjokaku pavilion. It’s actually well-known among locals that fascinating Edo period graffiti still remains preserved under the wooden floorboards!