Just a 1-minute walk from Miyajima Pier, “Shimauma Pan” is an authentic bakery that opened on September 1, 2017, on the first floor of Hotel Miyajima Villa. The name comes from the owner’s wish to “serve delicious bread from the island,” and the distinctive zebra face panel at the entrance makes it easy to spot. With its open, welcoming vibe, it draws both hotel guests and day-trippers stopping by during sightseeing.
The bakery’s signature is its “Miyajima-style flavors,” created in collaboration with local ingredients and makers such as Hiroshima lemons and sea salt, red bean paste from the long-established local shop “Hakata-ya,” and Ito-ki Coffee. The lineup works beautifully for souvenirs and for breakfast in Miyajima, and from early morning the aroma of freshly baked bread drifts across the island—perfect if you’re wondering what to eat in Miyajima before a day of exploring.
Miyajima’s Most Popular Bakery, “Shimauma Pan”
Shimauma Pan is a crowd-favorite bakery on the first floor of Hotel Miyajima Villa, just a one-minute walk from Miyajima Pier—super convenient for travelers. Guided by the concept of bread you can only taste in Miyajima, they bake a wide variety of original loaves and pastries fresh every day.
When we first visited last spring, my youngest daughter got so excited at the zebra face cutout at the entrance, shouting “It’s not a panda!” A local told us that the 7-Eleven near Miyajima Pier is actually called “Japan’s most scenic convenience store,” and it’s right by Shimauma Pan—super handy for grabbing drinks for the kids.
Enjoy a leisurely breakfast at the “Kura Vitto” eat-in space
You can enjoy your bakery haul at the hotel lounge “Kura Vitto” on the same floor. The lounge is open from 9:00 a.m. to 11:00 p.m. (last order 10:30 p.m.) and offers a full range of drinks, including iced coffee made with carefully selected ice. Since Miyajima’s famous deer can’t wander in, it’s a relaxed, family-friendly spot for travelers with kids or strollers.
Just last month, I brought both daughters for breakfast here. Not having to worry about deer chasing after them is such a relief! It’s also stroller-friendly, and if you need a nursing room, there’s one on the second floor of the Miyajima Tourist Information Center on Omotesando Shopping Street.
Before you head to Omotesando Shopping Street for souvenirs, grab a satisfying breakfast at Shimauma Pan first.
Omotesando Shopping Street stretches from Miyajima Pier to Itsukushima...
Inside Shimauma Pan
The shop is filled with the scent of fresh bakes, and the bright, cheerful space makes choosing your bread part of the fun. My husband handles the photos while I wrangle the kids—teamwork makes bread shopping fun!
Miyajima Blueberry Bread (No. 1 souvenir)
A rich dessert bread bursting with Hiroshima-grown blueberries and cream cheese. Enjoyed as is, it tastes like a rare cheesecake; when toasted, the buttery aroma really shines. It comes in an original box, making it an ideal Miyajima souvenir.
When I brought this as a gift for my mother-in-law, she exclaimed, “I had no idea Miyajima had such delicious bread!” My youngest finished hers in no time, saying it tasted just like cheesecake.
Introducing popular breads from Shimauma Pan!
Lemon Anpan (300 yen including tax)
This refreshing anpan (a classic Japanese sweet bun filled with bean paste) layers house-made white bean paste mixed with lemon peel and smooth cream cheese. The dough is moist with a gentle sweetness, the bean paste tastes clean and delicate, and the cream cheese adds lush creaminess. It’s not overly sweet, making it easy to enjoy even if you’re new to Japanese bakery flavors.
This is my eldest daughter’s favorite—she says the lemon aroma is refreshing and delicious. It’s true; the sweetness is just right, making it easy even for kids to enjoy.
Salted Bean Paste Butter (a bread collaboration unique to Miyajima)
A crisp, lightly salted dough is filled with traditional “Hakata-ya” red bean paste and unsalted butter. Handheld and easy to eat on the go, it’s a perfect snack while strolling around Miyajima.
Since this is a collaboration with Hakata-ya, you know it’s going to be good! It’s palm-sized, making it perfect for a quick bite before visiting Itsukushima Shrine.
After visiting Itsukushima Shrine, be sure to stop by here as well.
When you think of Miyajima, you think of Itsukushima Shrine. Cradled b...
Barley Fig (270 yen including tax)
The barley dough hides a whole dried fig and a touch of cream cheese. It uses domestic barley flour called “Baguette Nouveau,” prized for its nutty aroma. Slightly warmed, this petite loaf feels dense and satisfying. Fig-studded breads are rare, and this one tastes like spreadable fig jam—the pairing of figs and cream cheese is a delightful surprise.
It’s an unforgettable taste—at first I thought, “Figs?” But now it’s a family favorite. I even recommend it to my health-conscious mom friends.
Sea Salt Bread (made with Hiroshima’s famous salt)
Crispy outside and fluffy inside, this simple favorite lets the wheat sing. Hiroshima-produced sea salt boosts the natural umami, making it a popular choice to buy in multiples as an everyday table bread.
Since it uses Hiroshima-produced sea salt, you can enjoy a truly local flavor. The simplicity really lets the quality of the ingredients shine through.
Fresh Bread “Goku” (Great for gifts)
Known for its soft, chewy texture all the way to the crust, this loaf is branded with “Miyajima.” Both the half-size and full-size (2 loaves) are popular as souvenirs. Enjoy the rich buttery aroma whether you eat it fresh or toasted.
The Miyajima branding is adorable, so I often buy this as a gift for my family back home. It’s delicious even when eaten fresh, making it perfect for the kids’ breakfast.
Other Varieties of Bread
- Collaboration with Ito-ki Coffee: “Miyajima Coffee Cream Bread”—featuring aromatic house-made cream
- Hotel chef-designed “Super Sandwich” series—loaded with roast beef, pork cutlet, and more
- Health-conscious “Barley Fig” — rich in dietary fiber and gentle on the stomach
The Ito-ki Coffee collaboration bread is also highly recommended. It’s a collaboration between two famous Miyajima establishments, so you can really feel the local love.
The anago rice here is also exceptional—why not try it for lunch after your bread?
When visiting Miyajima, you absolutely must try anago-meshi (anago ric...
Payment Methods
Credit cards, transportation IC cards (such as Suica), Rakuten Edy, nanaco, WAON, iD, QUICPay, and major QR code payments like PayPay and Rakuten Pay are accepted. Cashless options make it easy for international travelers.
With kids in tow, even getting out your wallet can be a hassle, but smartphone payments are accepted—such a lifesaver! No need to carry cash.
Business Hours and Tips for Avoiding Crowds
The widest selection is in the morning (until around 12:00). Popular items may sell out early, but since fresh batches are baked roughly every hour, sold-out items are often restocked after a short wait. For a classic Miyajima breakfast before visiting Itsukushima Shrine—or before trying local specialties like grilled anago rice (Hiroshima conger eel)—arrive early.
As a local, my advice is that weekdays between 2:00 and 4:00 p.m. are the quietest times. During tourist season, aim for first thing in the morning or late afternoon.
Yamada-ya, where you can experience making momiji manju by hand, is nearby—perfect for a combined outing.
Handmade Momiji Manju Experience at "Yamada-ya Miyajima Main Store" ...
Event and limited-time appearances
Shimauma Pan also appears for limited runs at department store events such as Tenmaya and Sogo. For the latest updates, please check the official Instagram.
They also set up at department stores within the prefecture, so there are opportunities to buy even when you can’t make it to Miyajima. Following them is handy!
Frequently Asked Questions
Q. What are Shimauma Pan’s business hours?
A. We are generally open from 9:00 a.m. to 5:00 p.m., but we may close earlier if we sell out.
Q. Can I eat in?
A. You can use Kura Vitto on the same floor, and you can order drinks only.
Q. Do you accept credit cards?
A. We accept all major credit cards, electronic money, and QR payments.
Q. When is the best time to buy popular bread?
A. Early morning (until around 10:00 a.m.) is best.
Q. Is it possible to enter with a stroller?
A. The store is spacious with few steps, so you can use it comfortably with a stroller.
Q. Is there parking available?
A. Parking is available only for guests staying at Hotel Miyajima Villa. Tourists are advised to use the paid parking at Miyajima-guchi and take the ferry. If you arrive before 8:00 a.m., the area behind Momiji Honpo is often available (local tip!).
For detailed access and parking information for Miyajima, check this out!
If you're looking for a parking lot near Miyajimaguchi Ferry Terminal ...
Q. Are there any regular holidays?
A. We are generally open year-round, but we may close on days when the hotel is undergoing maintenance. Please check the official website for the latest information.
Q. Can I make a reservation by phone?
A. Depending on availability, you can make a reservation by phone.
Summary
Located on the first floor of Hotel Miyajima Villa, about a 1-minute walk from Miyajima Pier, this popular bakery is easy to reach and ideal for a quick breakfast in Miyajima. Bread lovers should definitely stop by—unique items like fig-and-cream-cheese loaves are hard to find elsewhere. The simple zebra logo is memorable, and you can enjoy your purchase at Kura Vitto on the same floor.
As a truly local Miyajima bakery, Shimauma Pan is great for takeout and souvenirs. It’s one of our family’s favorite spots, and we’ll keep coming back!
It’s also recommended before or after climbing Mount Misen—easily accessible by ropeway.
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Information is subject to change. Please check the store’s official website for the latest details before visiting.
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