Miyajima-guchi’s new attraction! Enjoy sightseeing and gourmet food at etto

etto, a travel-friendly shopping and dining hub with 16 shops and restaurants

Just a 1-minute walk from Hiroshima Electric Railway Miyajima-guchi Station, “etto” is a convenient new stop where you can enjoy Hiroshima food and pick up souvenirs before or after visiting Miyajima. Inside, you’ll find 16 souvenir shops and restaurants gathered under one roof.

If you’re wondering what to eat in Miyajima or around Miyajima-guchi, etto is perfect for trying local food in Japan: Hiroshima-style okonomiyaki, oysters, grilled anago rice (conger eel), ramen, lemon sweets, and more. Let’s take a look inside.

Actually, when my family first visited last summer, my younger daughter exclaimed, “What a beautiful store!” She was so excited. A local friend told us that while Miyajima Ferry Terminal’s Seven-Eleven is famous as “Japan’s most scenic convenience store,” etto is a completely different, full-scale tourist facility. My family always stops here on the way back—we enjoy shopping for souvenirs and having café time with the kids.

Since its opening on April 2, 2020, “etto” has welcomed over 2 million visitors annually. The name, which means “a lot” in the Hiroshima dialect, embodies the idea of “a place that colors the prologue and epilogue of Miyajima sightseeing.” Its excellent location directly connected to the ferry terminal and the warm wooden interior design reminiscent of the Seto Inland Sea elevate your trip, making it the ideal place to shop, eat, and relax both on the way there and on the way back.

Before heading to Miyajima, it’s reassuring to check the ferry schedule and crowd conditions. Among locals, it’s well-known that the JR Ferry takes a route closer to the great torii gate.

etto Facility Overview

Located just a 1-minute walk from Hiroshima Electric Railway Miyajima-guchi Station and a 3-minute walk from JR Miyajima-guchi Station, the facility offers excellent access. It is also connected to the ferry terminal by a covered walkway, keeping you dry even in bad weather. The first floor features “Itsukushi Marche,” home to local specialties and cafes, while the second floor houses “Oogottsu Dining,” where you can enjoy local cuisine such as Hiroshima okonomiyaki at “Chinchikurin,” with ocean views from many seats. The glass-walled open space harmonizes with the wooden interior, making it a popular photo spot. Facilities include free Wi-Fi, USB-powered rest areas, digital signage, and multilingual information boards. In 2024, it received the “Hiroshima Prefecture Best Tourist Facility Award” from a travel magazine.

The first floor is a zone for souvenirs and quick bites, with shops such as “Travel Friend Honpo,” lemon sweets from “Shimagokoro SETODA,” and long-established favorites “Yamada-ya” and “Kaede no Ki,” making it easy to browse even with limited time. The second floor focuses on dining, with “Chinchikurin Miyajima-guchi,” “Hiroshima Ramen Kaba,” and “Itoji Coffee THE TERRACE,” offering plenty of options on one level. The terrace overlooks the ferries and the calm Seto Inland Sea—perfect for unwinding after a meal. I visited with my children and found the wide aisles and clear signage helpful for navigating with a stroller (during busy times, it’s even more comfortable when everyone is considerate).

If you’re coming by car, I recommend checking parking information in advance. Here’s a local tip: if you arrive before 8 a.m., the parking lot behind “Momiji Honpo” is often available.

Floor Guide and Convenient Services

The building is equipped with elevators and escalators for smooth access with strollers and wheelchairs. There is a diaper-changing area and nursing room (with hot water dispenser and diaper disposal bin) in the center of the 1st floor, as well as a multipurpose toilet. The ATM inside Seven-Eleven also offers currency exchange (US dollars and euros). Lost items can be claimed at the Information Counter on the 1st floor (TEL: 0829-30-6930) until 7 PM on the same day. Pets are not allowed except for guide dogs and service dogs, so please note this.

The facility offers free Wi-Fi, USB charging ports, and signage in four languages (Japanese, English, Traditional Chinese, and Korean) to accommodate sudden work needs and international travelers. The second-floor terrace seats look out over the Seto Inland Sea through glass walls and are especially popular for social media photos.

The first floor is mainly for a “shop and grab a bite” experience (e.g., furikake rice seasoning at “Travel Friend Honpo,” lemon cake at “Shimagokoro SETODA,” and momiji manju at the long-established “Yamada-ya”). The second floor offers a “sit down and relax” lineup (e.g., “Chinchikurin Miyajima-guchi,” Hiroshima Ramen Kaba, and Itoji Coffee THE TERRACE). You can take care of everything inside the building, making it easy to plan around the ferry schedule. I liked mixing it up—grabbing a morning drink on the first floor, then relaxing by the window on the second floor on the way back. My eldest daughter was obsessed with taking photos and took over 100 shots from the terrace seats!

“etto” 1st floor souvenir shop “Travel Companion Honpo”

“Travel Friend” is a beloved Hiroshima furikake (seasoning for rice), certified as a Hiroshima Brand in March 2010. This shop carries a wide selection from Tanaka Foods, the pioneering maker of furikake founded in 1901—perfect for stocking up on easy, tasty souvenirs.

A huge variety of furikake flavors lines the shelves. Prices are friendly, so it’s fun to mix and match a few as gifts.

I tried Tanaka Foods’ furikake, and the range is impressive—an easy way to add variety to a lunchbox with zero effort. My family uses Tanaka Foods furikake regularly. With so many varieties available, it became a lifesaver for my monotonous lunch-making routine. Just changing the furikake made me feel like I had expanded my lunch repertoire.

From classics to quirky flavors, browsing alone is fun! It’s rare to find this much furikake in one place, so “Travel Companion Honpo” is one of etto’s top souvenir stops.

Look out for limited editions, including the world’s first “Maku Furikake” and Hiroshima Toyo Carp collaboration packages. Prices range from 140 to 400 yen per bag—ideal for souvenirs and for brightening up bento. If you’re searching for local food in Japan to bring home, furikake is light, tasty, and travel-friendly.

• Representative menu and price range: Travel Friend / Nori Tamago / Hiroshima Vegetable, etc. Small bags are generally around 100 yen, and assortments are around 1,000 yen.
• Serving hours/takeout: Takeout only, all day. Small bags are easy to carry and share, even late in your trip.
• Crowds: Relatively quiet in the morning; busier in the afternoon and evening as people shop for souvenirs.
• Payment: Major cashless payments accepted. Some packages have English ingredient labels.
• Child-friendly: Lightweight, non-breakable souvenirs—great for kids to help choose. Please check allergy information in store.

etto 2nd Floor “Chinchikurin Miyajima-guchi”

Chinchikurin is a Hiroshima-born okonomiyaki restaurant celebrating its 20th anniversary. Hiroshima-style okonomiyaki is cooked on a 13-meter-long teppan, and both locals and visitors enjoy it while gazing out at the Seto Inland Sea.

My husband loves the okonomiyaki here and always says, “Eating at the teppan counter is something special.” My younger daughter gets so excited, shouting, “It’s sizzling!”

The signature “Chinchikurin-yaki” (with squid tempura, shiso, green onions, and a fried egg; 1,430 yen) lets you choose between fresh noodles, steamed noodles, or udon. In winter, the limited “Oyster Festival Okonomiyaki” is piled with plump Hiroshima oysters—best savored piping hot at the counter.

• Seating: Counter, tables, and terrace seating. Ocean-side seats are popular.
• Hours: Lunch to dinner. Peak times around 12:00 and after 17:30.
• Takeout: Okonomiyaki is available to go during certain hours (expect longer waits at peak times).
• Reservations: Possible depending on time and party size. During busy periods, arrive early and be prepared to wait.
• Payment/Languages: Cashless accepted. English menus available upon request.
• Children: Some children’s chairs available. Strollers can be folded and left at the entrance.

When it comes to Miyajima, anago rice (conger eel on rice) is a must-try! After enjoying okonomiyaki at etto, be sure to savor authentic anago rice on the island as well.

Shimagokoro SETODA Lemon Cake

Setoda Lemon Cake is made with fragrant juice and peel from Setoda lemons. Enjoy how the aroma and texture change from the day it’s baked to the next day. Freshly baked cakes are 280 yen each; a gift box of five is 1,500 yen. In summer, the limited “Marugoto Lemon Squash” offers bright, refreshing tartness—perfect in the heat.

The lemon squash I had last August was absolutely delicious! My eldest daughter was thrilled, saying, “There are so many lemon bits!”

• Representative Menu: Lemon Cake / Lemon Rusk / Drinks (Lemonade, Lemon Squash)
• Price range: Individual items from 200 yen; gift sets from 1,000 yen
• Takeout: All items available to go. Keep chilled items in a cooler bag.
• Crowds: Lines form during afternoon snack time; some items sell out by evening.
• Gifts: Individually wrapped with clear expiration dates. Ask staff about gift wrapping.

Hiroshima Ramen Kaba

The soup blends rich pork bone with chicken and vegetables for depth. The classic “Hiroshima Ramen” is 850 yen, and the low-temperature-cooked house char siu is tender and juicy. An extra serving of noodles (120 yen) is available—great as a “finale” after okonomiyaki.

I usually order extra noodles and share them with the kids. My husband always says, “Ramen after okonomiyaki is too much…” but ends up eating it with us anyway.

• Noodles offered: Hiroshima ramen / Hiroshima tsukemen / Ju-nai tantanmen (the “three great noodles of Hiroshima”)
• Hours: Mainly lunch to dinner; may close early if the soup runs out.
• Extra noodles: Available during certain hours; order via ticket machine or verbally.
• Seating: Mostly counter plus tables. Children’s tableware may be available.
• Takeout: Some items available to go—ask staff.

Ganso Age Momiji “Koyo-do”

This long-established shop, founded in the Meiji era, serves freshly fried sweets. “Age Momiji” coats soft momiji manju in batter and fries it to order—crispy outside, chewy inside—with fillings like red bean, custard cream, and cheese, plus seasonal flavors.

Here’s a local tip: age momiji is actually crispiest first thing in the morning. At etto, you can buy them with almost no wait time, unlike on the island—which is a nice bonus!

• Flavors: Three standards plus seasonal (Setouchi lemon, rare cheese, etc.)
• Price range: About 200–300 yen per piece—ideal for snacking on the go.
• Takeout: Best eaten hot right after purchase. A separate souvenir lineup is available.
• Avoiding crowds: Easier to buy on the mainland; aim for morning or between ferry times.
• Children: Items are skewered—please assist small children.

Itoji Coffee THE TERRACE

A lounge café roasting coffee in-house on Miyajima. Hand-drip coffee, café lattes, baked goods, and cake sets are popular. Terrace seats overlook Miyajima and the ferries—a calm spot to cool down between sights.

My favorite is the summer-limited matcha shaved ice! A local friend recommended it to me, and the matcha here is absolutely amazing.

• Seating and facilities: Tables, counter, and terrace. Some seats have outlets for quick work sessions.
• Cake sets: Seasonal pairings like lemon cake with drip coffee.
• Hours: Opens early—perfect for a pre-ferry drink.
• Payment/Languages: Cashless available. English menus on request.
• Children: Strollers allowed; staff will guide you depending on aisle space. Terrace may close on windy days.

Yamada-ya

A long-established confectioner founded in 1932. In addition to classic momiji manju, you’ll find beloved sweets for all ages, such as the moist “Kiri-ha-ka.” Ideal for end-of-trip souvenirs.

Among locals, it’s known that the factory tour at Yamada-ya’s main shop doesn’t require reservations. The kids were delighted to see the momiji manju production process!

• Price range: Individually wrapped items from around 100 yen; assortments from around 1,000 yen.
• Allergy information: Clearly labeled on packaging. Ask in store if you have ingredient concerns.
• Storage: Recommended room-temperature storage periods are clearly indicated—handy for long-distance travel.

Kaede no Ki

A Western-style confectionery specializing in maple. The signature “Maple Momiji Financier” blends rich butter with maple aroma—great with coffee. Light cookie sandwiches and limited-edition packages are also popular.

• Price range: Individually wrapped items around 200 yen; gift sets around 1,000 yen
• Takeout: All items are takeout-friendly. Mind items that melt in hot weather.
• Services: Occasional bulk-purchase discounts and campaigns.

Aki Moeji

A general store curating fine items from Hiroshima and across Japan—practical souvenirs you’ll use daily, such as knives, Tsubame-made tumblers, and small wooden crafts from Hatsukaichi. It’s fun to pick one as a gift and another for yourself.

• Product features: Durable, practical items designed for long-term use. Gift boxes available.
• Price range: Small items around 1,000 yen; tools several thousand yen.
• Packaging: Gift wrapping on request. Many items come in easy-to-carry packaging.

Aki no Sachi Takaki

A wide selection of Hiroshima-centric foods featuring oysters, Hiroshima greens, and conger eel (anago). Both chilled and room-temperature options are available, so you can choose based on your travel plans. If you’re curious about conger eel in Hiroshima, try the anago rice mix—grilled anago (saltwater conger eel) over rice, known as anagomeshi, is a beloved local specialty.

• Representative products: Oysters marinated in oil, anago rice mix, Hiroshima greens pickles, and more.
• Takeout: Ice packs and simple cooler bags available on some days.
• Crowds: Popular items may sell out by evening—buy earlier if you can.

Organic Matcha Miyajima

This café and takeout spot offers a modern way to enjoy matcha: matcha lattes, kudzu-based “sharimochi” sweets, and Japanese-style shaved ice. It’s a refreshing break during sightseeing.

• Representative menu: Matcha latte (light/normal/rich), matcha soft serve, warabimochi drink
• Price range: Drinks around 400–700 yen
• Takeout: Most items available to go. Expect a short wait during peak times.
• Allergy Information: Milk, soy, and other ingredients are listed on cups and POP displays.

Before heading to the island, I also recommend buying freshly baked bread for breakfast. Shima-uma Pan from Miyajima Bessou is freshly baked and tastes exceptional when enjoyed at your hotel or guesthouse.

Access, Parking, and Business Hours

• Train: 3-minute walk from Miyajima-guchi Station on the JR Sanyo Main Line / 1-minute walk from Miyajima-guchi Station on the Hiroshima Electric Railway
• By car: Use affiliated lots “Miyajima-guchi Passenger Terminal Parking Lot” or “Repark Hiroden Miyajima-guchi Station.” Present receipts at participating stores for up to 2 hours of parking service (amount varies by spend).
• Crowd control: During long holidays, surrounding roads can be congested. Arrive before 9:00 a.m. or use JR/Hiroden and park-and-ride facilities.
• Hours: 1st floor 10:00 a.m.–6:00 p.m. / 2nd floor 11:00 a.m.–7:00 p.m. (seasonal changes). “Itoji Coffee THE TERRACE” typically 10:00 a.m.–6:00 p.m. Open year-round.

Ferries depart frequently, and one of etto’s advantages is how easy it is to fill time between sailings—pick up souvenirs and drinks on the 1st floor when you arrive, then enjoy warm noodles or okonomiyaki on the 2nd floor before heading back. In rain, the covered walkway keeps you dry; in summer, cool off inside while you wait. If traveling with children, check restroom and nursing room locations in advance. I found it reassuring to know the locations of the restrooms and nursing room in the facility beforehand.

Tips for enjoying your visit even more

• You can buy freshly fried momiji—often with long lines on the island—at Momiji-do inside etto, usually with minimal waiting.
• During peak season, plan your shopping and meals at etto while you wait for the ferry.
• The 2nd-floor terrace may close on rainy days. On sunny days, enjoy sweeping views of the Seto Inland Sea.
• The 1st-floor rest area has free Wi-Fi and USB outlets—handy for organizing photos or quick remote work before heading home.

After enjoying etto, be sure to fully experience authentic Miyajima sightseeing as well. The scenery of Itsukushima Shrine, which changes with the tide, is moving no matter how many times you see it.

Frequently Asked Questions (Q&A)

Q. What are etto’s business hours?

The first floor is open from 10:00 a.m. to 6:00 p.m., and the second floor is open from 11:00 a.m. to 7:00 p.m. Hours may vary seasonally, but the facility is open year-round.

Q. Is there a parking discount service?

Present your parking receipt from a participating parking lot at any store in the building to receive a voucher for up to 2 hours of parking (details vary by store).

Q. What payment methods are accepted besides cash?

Most stores accept major cashless methods such as credit cards, transportation IC cards, PayPay, and Alipay.

Q. Can I use the facility with a stroller or wheelchair?

Yes. Elevators, wide aisles, and multipurpose restrooms make it easy to move around with strollers and wheelchairs.

Q. Are pets allowed?

Pets are not allowed, except for guide dogs and service dogs. Please use a nearby pet hotel if needed.

Q. How far is it to the ferry terminal?

About a 2-minute walk to the JR West Miyajima Ferry Terminal and about a 3-minute walk to the Hiroshima Electric Railway Matsuda Ferry Terminal.

Q. Is takeout available?

Takeout is available at most sweets and souvenir shops. Restaurant takeout depends on the item and time of day (please check with staff).

Q. Are there children’s chairs and English menus available?

Some stores offer children’s chairs. English menus may be provided upon request at cafes and restaurants.

Q. When do popular items tend to sell out? What is the best route to take on rainy days?

It varies by day and season, but some sweets and gifts sell out in the late afternoon. On rainy days, use the covered pathways to move easily to the ferry and adjust your schedule inside the building.

Summary

“etto” opened in 2020 alongside the renovation of the Miyajima-guchi Passenger Terminal. The bright, airy space puts you in a cheerful travel mood—and it’s a lifesaver if you forgot to buy souvenirs on Miyajima.

The first floor is the “Itsukushi Marche” zone with souvenir shops and cafes. The second floor is the “Oogottsu Dining” zone with restaurants.

Designed as a pleasant stop both before and after exploring Miyajima, it’s well worth a visit.

Once you head to the island, don’t forget about the fun food-stroll experience at Omotesando Shopping Street! My younger daughter’s eyes lit up, saying, “There are so many shops!”

I also want you and your family to experience the spectacular view from Mt. Misen. With the ropeway, even families with children can access it easily.

Information is subject to change. Please check the official website for the latest details before visiting.

Visiting with family, the convenience of being able to shop, eat, and rest all in one place is a huge plus. Ending the day on the terrace in the sea breeze, we found ourselves saying, “Let’s come back again.”

Oh, by the way! Near etto is the historic Senjokaku. Actually, it’s well-known among locals that Edo period graffiti remains under the floorboards!